Challenges
- To serve multiple counties and multiple languages it needs a good language management system.
- Creating a very easy system where their marketing team works together to write blogs and create landing pages easily and promote.
- Access to their job opening web application.Â
- Creating flawless system to collect leads and app downloads.Â
Solution
We used WordPress to build the website because they want the system to be easier to use for blogging and creating landing pages that will be easy to design and publish. Also, WordPress has a multisite feature that helps to create websites for different countries. again the WPMultilingual plugin solved the multilingual system and language-based page redirection. We modified the theme and created a few custom plugins to achieve the UX goals.
Impact
Finally, the website becomes really easy for their marketing team to create landing pages for the target campaign and clone one landing page for all other languages, and translate the page that’s it. WordPress automatically redirects them to the page based on language.
This saves their time and also website is converting more customers than before.
Project ScreenShots
